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Services Marketing: Integrating Customer Focus Across the Firm ISE
8th Edition © 2024 | Published: January 19, 2023Out of stockZeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused app…
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Consumer Behavior: Building Marketing Strategy ISE
15th Edition © 2024 | Published: January 17, 2023In stock -
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Essentials of Marketing Research ISE
6th Edition © 2024 | Published: January 13, 2023Out of stockEssentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, …
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Services Marketing: Integrating Customer Focus Across the Firm ISE
8th Edition © 2024 | Published: January 10, 2023In stock -
Ebook 180 Day Access to Accompany Fahy Foundations of Marketing 7e
7th Edition © 2022 | Published: April 29, 2022In stockHave you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answe…
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