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Digital Marketing ISE
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Digital Marketing ISE
In stockSachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and c…
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Principles and Practice of Marketing 10/e
10th Edition © 2023 | Published: February 21, 2023Out of stockThe landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
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Consumer Behavior: Building Marketing Strategy ISE
15th Edition © 2024 | Published: January 25, 2023Out of stockConsumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…
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Marketing ISE
4th Edition © 2024 | Published: January 20, 2023Out of stockHunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and r…
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Consumer Behavior: Building Marketing Strategy ISE
15th Edition © 2024 | Published: January 17, 2023In stock
