Principles of Marketing
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Principles and Practice of Marketing 10/e
10th Edition © 2023 | Published: February 21, 2023Out of stockThe landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
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Marketing ISE
4th Edition © 2024 | Published: January 20, 2023Out of stockHunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and r…
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Marketing ISE
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Marketing: The Core ISE
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Marketing ISE
In stockMarketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new…
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Connect2 Principles of Microeconomics [Canada - Sayre] 360 Day Code Card
1st Edition © 2017 | Published: November 1, 2017Out of stock -
Contemporary Management - MEE, 2e
2nd Edition © 2017 | Published: August 2, 2017Out of stockThe Second Middle East Edition blends theory with contemporary management practice. Dr. Marina Apaydin (American University of Beirut) joins the authoring team in this edition for significant enhancements to content and presentation of topics.New chapter-opening cases have been added to feature comp…
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