Marketing Management

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  • Marketing Management: 2025 Release ISE

    By Greg W. Marshall, Mark W. Johnston 2025 Release
    In stock
    Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of marketin…

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  • ISE A Preface to Marketing Management

    15th Edition By J. Paul Peter, James H. Donnelly © 2019 | Published: January 24, 2018
    Out of stock
    Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, an…

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  • EBOOK: Marketing Management: A Strategic Decision-Making Approach

    8th Edition By John Mullins, Orville C. Walker © 2012 | Published: May 16, 2012
    In stock
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