Advertising & Promotion
-
-
Advertising and Promotion ISE
2026 ReleaseIn stockToday, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students …
Learn More -
-
Contemporary Advertising ISE
2026 ReleaseIn stockThe rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantl…
Learn More
