Marketing Communications
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EBOOK: Principles and Practices of Marketing 10/e
10th Edition © 2023 | Published: February 21, 2023In stock -
Principles and Practice of Marketing 10/e
10th Edition © 2023 | Published: February 21, 2023Out of stockThe landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
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Foundations of Marketing, 7e
7th Edition © 2022 | Published: May 4, 2022Out of stockHave you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answe…
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Foundations of Marketing, 7e
7th Edition © 2022 | Published: April 29, 2022In stockHave you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answe…
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Ebook 180 Day Access to Accompany Fahy Foundations of Marketing 7e
7th Edition © 2022 | Published: April 29, 2022In stockHave you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answe…
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Marketing Management ISE
4th Edition © 2023 | Published: January 27, 2022Out of stockGreg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusi…
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