Marketing Communications
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Principles and Practice of Marketing 10/e
10th Edition © 2023 | Published: February 21, 2023Out of stockThe landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
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Ebook 180 Day Access to Accompany Fahy Foundations of Marketing 7e
7th Edition © 2022 | Published: April 29, 2022In stockHave you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answe…
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International Marketing, 5e
5th Edition © 2022 | Published: August 6, 2021Out of stockIn its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. T…
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Ebook 180 Day Access to Accompany Ghauri International Marketing
5th Edition © 2021 | Published: August 6, 2021In stock -
M: Advertising ISE
In stockM: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly vi…
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M: Advertising ISE
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