Services Marketing
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Services Marketing: Integrating Customer Focus Across the Firm ISE
8th Edition © 2024 | Published: January 19, 2023Out of stockZeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused app…
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Services Marketing: Integrating Customer Focus Across the Firm ISE
8th Edition © 2024 | Published: January 10, 2023In stock -
Services Marketing: Integrating Customer Focus Across the Firm ISE
8th Edition © 2024 | Published: January 10, 2023In stockZeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused app…
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EBK: Services Marketing: Integrating Customer Service Across the Firm 4e
4th Edition © 2021 | Published: October 7, 2020In stockSuccessful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus ac…
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Ebook 180 Day Access to Accompany Wilson Services Marketing
4th Edition © 2021 | Published: October 7, 2020In stock
