Services Marketing

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  • Services Marketing: Integrating Customer Focus Across the Firm ISE

    8th Edition By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler © 2024 | Published: January 19, 2023
    Out of stock
    Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.   • Managerial focused app…

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  • Services Marketing: Integrating Customer Focus Across the Firm ISE

    8th Edition By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler © 2024 | Published: January 10, 2023
    In stock
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  • Services Marketing: Integrating Customer Service Across the Firm 4e

    4th Edition By Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler © 2021 | Published: October 7, 2020
    Out of stock
    Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus …

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  • Principles of Services Marketing

    7th Edition By Adrian Palmer © 2014 | Published: January 16, 2014
    Out of stock
    Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues …

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