main product photo

Marketing: 2025 Release ISE

1265110026 · 9781265110024
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package. The 2025 release has been completely up… Read More
Purchase Options
Request More Info
Part 1: Initiating the Marketing Process
1.  Creating Customer Relationships and Value through Marketing
2.  Developing Successful Organizational and Marketing Strategies
Appendix A: Building an Effective Marketing Plan
3.
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package. The 2025 release has been completely updated

Purchase Options

We're committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Print Text

Receive via shipping:

  • Colour, print bound version of the complete text

ISBN10: 1265110026 | ISBN13: 9781265110024

For more information on this product, contact your McGraw Hill representative.

eBook

After you purchase your eBook, you will need to download VitalSource Bookshelf, a free app. Then login or create an account and enter the code from your order confirmation email to access your eBook.

  • Access the eBook anytime, anywhere: online or offline
  • Create notes, flashcards and make annotations while you study
  • Full searchable content: quickly find the answers you are looking for

ISBN10: 1265769575 | ISBN13: 9781265769574

For more information on this product, contact your McGraw Hill representative.

ISBN10: 1265937672 | ISBN13: 9781265937676

For more information on this product, contact your McGraw Hill representative.