Marketing

Help students engage with academic reading analytically and critically with a tool that gives them strategies to apply before, during and after reading. This additional support allows them to reflect, respond, analyse, and evaluate the materials they are working with.

With an expanded range of European-focused CTAs, students develop the thinking skills required for deep understanding that gives them a solid foundation for their academic career and beyond. For instructors, you can place structured activities around cases and journal articles, simplify marking and feedback, and put a mechanism in place to monitor student engagement with the reading.

Brief, contemporary, and engaging videos offer dynamic, student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.

These auto-graded, marketing analytics activities challenge students to make decisions using metrics commonly seen across marketing professions. The goal of these activities is to give students practice analyzing and using marketing data to make decisions.

These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.

Practice Marketing is a 3D, multiplayer business strategy game. Students put their marketing skills to the test in a fun and competitive, simulated 'real-world' environment in the role of a marketing decision-maker for a small backpack company. Drawing on all of the theory they have learned, students will research and segment the market and make decisions in each of the 4P areas in a bid to become market leader.

Tableau Dashboard Activities allow students to explore live Tableau dashboards directly integrated into Connect and include auto-graded questions focused on both calculations and analysis. Students can check their understanding and apply what they are learning within the framework of analytics and critical thinking.

An assortment of short video cases challenge students to analyze concepts as they manifest in real-life products and companies. Accompanied by assignable, thought-provoking questions that check the students’ ability to apply the course material to these video cases, they help to develop students’ critical thinking abilities and workplace-readiness skills.

This assignment type delivers a learning experience that helps students improve their written communication skills and conceptual understanding. As an instructor, you can assign, monitor, grade, and provide feedback on writing more efficiently.

Looking for current content to include in your course quickly and easily? Searching for ways to increase student engagement? Our award-winning author blogs are regularly updated and give instructors a steady stream of recent articles, videos, discussion questions and much more.

Reports in Connect provide customisable analytics on student progress, learning outcomes, at-risk learners and more, easily integrating with LMS gradebooks. Our Connect reports help you save time and gain better student insights.

Role-Playing Application-Based Activities (ABAs) inspires students to think critically whilst solving real-world problems and applying the skills learned from their Marketing course. We also offer theory-based questions that highlight correct and incorrect answers, and there are also branching questions that allow students to make decisions based on the concept they have learned. Each ABA focuses on one topic and is intended to take approximately 15-20 minutes to complete.

We have a selection of mini cases and videos featuring real business examples accompanied by questions that help students analyse and apply relevant marketing knowledge.