Content + digital solutions
McGraw Hill offers world-class content and digital learning solutions to support and enhance your teaching and unlock the potential of every learner.
Our market-leading titles in Economics, written by prominent authors such as Begg and Ward, Frank and Cartwright, Cecchetti, Field and Karlan span the breadth of course topics typically covered in accounting courses, with a range of depth coverage also to suit the needs of different modules and specialisms.
Over the past decade we've been adding to our traditional textbook offering with our online learning platform Connect® which houses a wide range of tools and resources to embed and enhance learning.
In an increasingly globalised, technology enabled workforce, we partner with institutions to provide students with the foundation for productive lifelong careers - to help them prepare graduates who are workforce ready and future fit.
Connect for Economics
Connect for Economics is vast in its functions and features, equipping instructors and students with all they need to master the teaching and learning of their course. Instructors can reap the benefits of functions that will save them time when building lesson plans and ensure their course is interactive to boost student engagement.
Students can practice what they learn and receive extra support in areas that need improvement, boosting their confidence to succeed in their courses.
SmartBook
The Smartbook tool integrated within Connect maximises learning by helping students study more efficiently, highlighting the most important points in the chapter, asking verification questions and indicating additional resources.
More personalised - SmartBook constantly adapts to students' needs, creating a personalised learning experience.
More productive - SmartBook creates an extremely productive learning experience, focusing students' attention on the concepts they need to learn.
More prepared - SmartBook helps students prepare for lessons, allowing you to use class time more dynamically.
New immersive real-life scenarios engage students and put them in the role of everyday economists. Students practice their economic thinking and problem-solving skills as they apply course concepts and see the implications of their decisions as they go.
The tool also provides specific feedback based on student responses for support when it matters most. Each activity is designed as a 15-minute experience, unless students eagerly replay for a better outcome.
Students have access to auto-graded exercises to help them practice and perfect solving challenging questions. This proven approach deters students from cheating because each class or lab receives a slightly alternative version of the problem and the correct answer every time.
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A series of basic and complex graphing questions are available to aid students in their practice and development. These questions enable students to develop their graphical ability and calculate and plot data skills. Each question is auto-graded, available throughout the assignable content, and accompanied by immediate feedback to help guide students through the task. |
Interactive graphs help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback to guide students through the experience of learning to read and interpret graphs and data. |
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Students are guided through the most difficult course topics with these videos in Connect. They feature a breakdown of the lecture so students can digest them easily as bitesize clips.
Data analysis questions at the end of each chapter offer students increased opportunities to apply their critical thinking skills to analyse data. Assignable through Connect, these exercises ask students to analyse data in various formats, including videos, animations and documents.
Connect Master: Principles of Accounting
Connect Master is a thoroughly personalized, complete course digital solution that offers a highly adaptive experience within a safe, immersive environment, resulting in a deeper understanding of concepts, increased confidence, and overall success.
Connect Master: Introductory Accounting covers sixteen core modules focusing on key learning outcomes in Introductory Financial and Managerial Accounting. It provides a flexible and modular approach which supports personalized learning and tailored teaching.
Featured Economics resources
Featured Accounting resources
Thomas & Ward, Introduction to Financial Accounting, 9th Edition
Seal & Rohde, Management Accounting, 6th Edition
Marshall, Accounting: What the Numbers Mean, 12th Edition
Garrison, Managerial Accounting, 17th Edition
What our partners say...
University of Limerick
Course: Management Accounting
Instructor: Vanessa Egan
Digital Product in Use: Connect with Smartbook, Management Accounting, Seal
Number of Students: 623
Coventry University
Course: Managerial & Corporate Finance
Instructor: George Hulene
Digital Product in Use: Connect with SmartBook for Corporate Finance, Hillier
Number of Students: 220-330
American University of Paris
Course: Financial Accounting
Instructor: Professor Diane Bonneau
Product in use: Connect with Smartbook Fundamentals of Financial Accounting, Philips Number of students: 20
Feedback from our partners
“The questions in Connect are the same as the questions in the text, so it is easy to use. The students really appreciate the system because they do much better with it"
Professor Diane Bonneau, The American University of Paris, International Business Administration Department
Economics Case Study
"Connect offers a blend of access to the textbook matter, formative assessments/quizzes and learner analytics that addresses all challenging areas we had identified in the modules' delivery. Plus very effective technical support."
Dr Panos Sousounis, Keely University Management School, Economics department
Check out our webinars: Go Online With Your Teaching In Accounting
Connect tools, tips & tricks
Whether you’re looking for self-serve resources or personalized help
before, during, or every step beyond the first day of class – we've got you covered.
Make course prep easier with the Connect Get Started Kit and much more.
Stop being tech-support for students and use these resources to start a new term hassle free.
Stay on your path to success with tools to manage your reports, due dates, and more.
Accounting webinars
Now bringing you Accounting webinars on demand! We have brought together indusrty experts, authors and academic leaders to offer you valuable insights to help your teaching. Get watching now.
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