Managerial Economics: Foundations of Business Analysis and Strategy ISE
14th Edition
1266233970
·
9781266233975
© 2024 | Published: September 5, 2023
Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previou…
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CHAPTER 1:?Managers, Profits, and Markets?
CHAPTER 2:?Demand, Supply, and Market Equilibrium?
CHAPTER 3:?Marginal Analysis for Optimal Decisions?
CHAPTER 4:?Basic Estimation Techniques?
CHAPTER 5:?Theory of Consumer Behavior?
CHAPTER 6:?Elasticity and Demand?
CHAPTER 7:?Demand Estimation and Forecasting?
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8:?Production and Cost in the Short Run?
CHAPTER 9:?Production and Cost in the Long Run?
CHAPTER 10:?Production and Cost Estimation?
Online Appendix 2: Linear Programming
CHAPTER 11:?Managerial Decisions in Competitive Markets?
Online Appendix 3: Producer Surplus and Economic Rent
CHAPTER 12:?Managerial Decisions for Firms with Market Power?
CHAPTER 13:?Strategic Decision Making in Oligopoly Markets?
CHAPTER 14:?Advanced Pricing Techniques?
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15:?Decisions under Risk and Uncertainty?
CHAPTER 16:?Government Regulation of Business?
Web Chapter 1: The Investment Decision
CHAPTER 2:?Demand, Supply, and Market Equilibrium?
CHAPTER 3:?Marginal Analysis for Optimal Decisions?
CHAPTER 4:?Basic Estimation Techniques?
CHAPTER 5:?Theory of Consumer Behavior?
CHAPTER 6:?Elasticity and Demand?
CHAPTER 7:?Demand Estimation and Forecasting?
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8:?Production and Cost in the Short Run?
CHAPTER 9:?Production and Cost in the Long Run?
CHAPTER 10:?Production and Cost Estimation?
Online Appendix 2: Linear Programming
CHAPTER 11:?Managerial Decisions in Competitive Markets?
Online Appendix 3: Producer Surplus and Economic Rent
CHAPTER 12:?Managerial Decisions for Firms with Market Power?
CHAPTER 13:?Strategic Decision Making in Oligopoly Markets?
CHAPTER 14:?Advanced Pricing Techniques?
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15:?Decisions under Risk and Uncertainty?
CHAPTER 16:?Government Regulation of Business?
Web Chapter 1: The Investment Decision
Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics.
Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.
Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.