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Ebook: Retailing Management

9th Edition
0077170644 · 9780077170646
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SECTION I – THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior

SECTION II – RETAILING STRATEGY

Chapter 5: Retail Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

Chapter 12: Managing the Merchandise Planning Process
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix

SECTION IV – STORE MANAGEMENT

Chapter 16: Managing the Store
Chapter 17: Store Layout, Design, and Visual Merchandising
Chapter 18: Customer Service