EBOOK: Managerial Economics
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Part I: Some Preliminaries
CHAPTER 1: Managers, Profits, and Markets
CHAPTER 2: Demand, Supply, and Market Equilibrium
CHAPTER 3: Marginal Analysis for Optimal Decisions
CHAPTER 4: Basic Estimation Techniques
Part II: Demand Analysis
CHAPTER 5: Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
CHAPTER 6: Elasticity and Demand
CHAPTER 7: Demand Estimation and Forecasting
Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms
Part III: Production and Cost Analysis
CHAPTER 8: Production and Cost in the Short Run
CHAPTER 9: Production and Cost in the Long Run
CHAPTER 10: Production and Cost Estimation
Online Appendix 3: Linear Programming
Part IV: Profit-Maximization in Various Market Structures
CHAPTER 11: Managerial Decisions in Competitive Markets
CHAPTER 12: Managerial Decisions for Firms with Market Power
CHAPTER 13: Strategic Decision Making in Oligopoly Markets
Part V: Advanced Topics in Managerial Economics
CHAPTER 14: Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15: Decisions under Risk and Uncertainty
CHAPTER 16: Government Regulation of Business
Web Chapter 1: The Investment Decision
APPENDIX: STATISTICAL TABLES
ANSWERS TO TECHNICAL PROBLEMS
INDEX
The goal of Thomas and Maurice’s Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.
Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.