With students increasingly turning their backs on recommended reading in favour of alternative sources of information on the internet, how can you encourage them to engage with the materials you have carefully selected for relevance and quality? The answer probably has at least something to do with expectations – both in terms of the expectations placed on students to complete the course preparation and homework, and the expectations of the instructor on what is realistic (quantity) and what the intended outcome is (is reading the best or only way to convey this point?).

Alex Janes, Senior Lecturer in Strategy at the University of Exeter and author of Crafting and Executing Strategy: The Quest for Competitive Advantage looks at ways you can get the ‘competitive advantage’ with your cases, with some great practical tips honed from 15 years’ experience.

The AMBA & BGA Business School Leaders Summit brought together leaders from across the globe to discuss trends, challenges and opportunities that set the agenda for business education strategy and action for the short to medium term. The event saw corporate trailblazers, industry thought leaders and business education heavyweights sharing their insights on a variety of issues including Diversity, Sustainability and Innovation.  Emma Hill, Partnership Product Manager, reflects on her key takeaways from the event.