New Product Management

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  • ISE New Products Management

    12th Edition By C. Merle Crawford, C. Anthony Di Benedetto © 2021 | Published: January 14, 2020
    Out of stock
    Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most import…

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